Hype Mode
Culture is The Game, Play it Your Way
Fashion
PINK OCEAN is the brand-new addition to the Bioceramic Scuba Fifty Fathoms Collection, honoring Blancpain’s Fifty Fathoms, the first true diver’s watch.
Running history meets contemporary performance in the new Nike International Running Pack, which merges the brand’s storied running legacy with modern innovation to serve today’s athletes, who take inspiration from the past to shape the future of the sport.
PUMA has hosted a number of special events at the PUMA flagship store in New York City to celebrate the Premier League Summer Series being held in the United States taking place between July 26th and August 3rd. This will feature six exciting games in three venues (New Jersey/New York, Chicago and Atlanta) and will also feature community coaching programs in all three cities to support the development and accessibility of football in local communities.
Nike is combining the power of its champion athletes, five-decade running legacy and science-backed products and programming to unveil Swoosh TC: a network of elite distance runners, coaches and innovators working together to push the boundaries of performance and progress at the leading edge of sport.
Music
US based global rap sensation - Travis Scott has just done a post on X telling that he needs a band from a HBCU (Historically Black Colleges & Universities) or any college to do the 4X4 trumpets on Coachella with him in April 2025.
Hurley, the global apparel and lifestyle brand, and Travis Barker, the world-renowned drummer and producer, just lit the fuse on the most exciting collab of 2025! Get ready, because this isn't your average surf brand capsule—it's the counterculture spirit of Southern California.
The highly anticipated concert is expected to attract thousands of fans eager to witness his energetic performance and chart-topping hits live
Reply, an international group specialized in the creation of new business models enabled by Artificial Intelligence, is proud to announce the finalists of the first edition of the AI Music Contest, the international competition connecting artificial intelligence with live performance. The contest, organized in collaboration with Kappa FuturFestival, invited creatives from around the world to explore new ways of blending music, visuals and AI technologies in live performance.
Gaming
The Epic Games Store on mobile just got a lot more epic, with the addition of nearly 20 third-party games from incredible developers, the launch of our Free Games program on Android worldwide and iOS in the European Union.
AirConsole, the in-car gaming platform quickly becoming the industry standard, is partnering with Atari, the legendary video game publisher. Asteroids: Recharged and Breakout: Recharged will be playable for the first time in cars through the infotainment system in supported Volkswagen.
EE is teaming up with Nintendo to bring the Mushroom Kingdom to Westfield White City for an exclusive three-day celebration from Saturday 8th March to Monday 10th March, in honour of National Mario Day.
Sneakers
Reebok has unveiled the FloatZig 2 Running Shoes, the latest innovation within the award-winning FloatZig Running Shoe franchise, ...
Nike and the LEGO Group are unveiling the Nike Air Max 95 x LEGO® collection, bringing together the ...
Paying homage to the fastest nation in the world, PUMA will be re-releasing its special-edition 2003 H-Street in ...
Nike athlete Diana Taurasi is a titan of the backcourt. A force on both ends of the floor. ...
Latest News
With outdoor basketball continuing to grow in popularity across China, Nike is introducing the S.T. Flare to address the diverse conditions athletes face — helping them control the game, no matter the playing surface.
Must Read
Most Popular in This Month
Rap superstar Travis Scott recently surprised fans by dropping a rare comment on a fan page’s Instagram post — and the internet loved every second of it.
Automobili Lamborghini celebrates the tenth anniversary of Lamborghini Polo Storico, the department established in 2015 with the aim of preserving and enhancing the brand’s priceless historical heritage and cars.
PUMA and AC Milan have unveiled their new Away kit for the 2025/26 season featuring a devilish design paying tribute to the rich history and culture of the Rossoneri.
Generative artificial intelligence (AI) has the potential to revolutionize fashion design. By recognizing patterns in data and generating new text and images, AI models powered by deep learning algorithms can help fashion designers develop new catalogues, expanding creativity and helping bring products to market faster.
Lifestyle
After years of Travis Scott fueling the Oakley brand through his stage wardrobe and eyewear ...
Graniph Co., Ltd. will be selling 'Attack on Titan' collaboration items at ...
Popular News
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Lifestyle Accessories
Auto / Tech / Watches
Automobili Lamborghini returned to one of the world’s largest linked ski areas, Les Trois Vallées, in the French Alps for the third European edition of #SheDrivesaLambo.
GUESS Watches has launched its 2025 Worn with Pride capsule collection, honoring the LGBTQ+ community through vibrant design and continued support of The Trevor Project.
Seagull Watch, a historic manufacturer with over seven decades of mechanical expertise, announced the global debut of its highly anticipated the Seagull Rattrapante Chronograph Blue Dial Limited Edition, a timepiece that marries historical lineage with cutting-edge mechanical innovation.
Casio unveiled the new DW-6900TR watches which celebrate the 30th anniversary of the iconic round-shaped DW-6900 models, known for their triple-graph display and front button.
Art
Eight cities. Eight local designers. One Nike-only global experience. Nike Sportswear is gathering a new generation of designers from across the world to create the future of Air Max through the inaugural Air Works research, development and design program.
Nike and Dropcity, an emerging Milanese center for architecture and design, are presenting a preview of Air Lab at Milan Design Week 2026.
adidas and Tyrrell Winston have announced a multi-season collaboration with the unveil of a new Lightblaze POD model, reinterpreted through the lens of the Detroit-based artist.
On 1 November, the PUMA x BMW M Motorsport Art Car Capsule Collection by Cao Fei was officially unveiled at the M Festival at Chengdu Tianfu International Raceway (China). The Chinese multimedia artist designed BMW Art Car #18, which debuted in 2017, on the basis of a BMW M6 GT3.
