Hype Mode
Culture is The Game, Play it Your Way
Fashion
Global sports company PUMA has unveiled the Creativity pack featuring an exclusive cross-over with football and basketball.
The Ritz-Carlton Yacht Collection announces new details of Luminara, its highly anticipated third ultra-luxury superyacht, leading up to its maiden voyage from Monte Carlo to Rome on July 3, 2025. Following successful sea trials, Luminara has demonstrated operational excellence and superior comfort, marking a significant milestone ahead of its inaugural season.
Arriving on the heels of a special PUMA x Represent Speedcat that dropped in September, the new pitch-inspired lineup spans both footwear and apparel, highlighted by reimagined icons such as the King Indoor, alongside refined essentials like the T7 Knit Jacket, all rendered in Represent’s signature natural palette.
Nike is introducing the Shox Z, an elevated sportswear silhouette that’s minimalist by design yet anything but quiet.
Music
From IslandBoyz 's Myke Towers comes an album that aims to build a world rather than fit into an existing box. Fusing reggaeton, dancehall, dembow, Latin R&B and African beats, the 23-track project reaffirms a global urban sound and offers a deep insight into an artist in the midst of a radical reinvention.
In an effort to raise funds to rebuild the communities devastated by the Los Angeles wildfires - The Shelli, Irving and Azoff families, in association with Live Nation and AEG Presents, have announced the FireAid Benefit Concert. The concert will also support efforts to prevent such future fire disasters throughout Southern California region.
Reply, an international group specialized in the creation of new business models enabled by Artificial Intelligence, is proud to announce the finalists of the first edition of the AI Music Contest, the international competition connecting artificial intelligence with live performance. The contest, organized in collaboration with Kappa FuturFestival, invited creatives from around the world to explore new ways of blending music, visuals and AI technologies in live performance.
On July 13, 2025, Travis Scott and his Cactus Jack label dropped the highly anticipated JACKBOYS 2, a 17-track compilation album released in honor of Houston’s “713 Day,” a nod to the city’s area code.
Gaming
The Epic Games Store on mobile just got a lot more epic, with the addition of nearly 20 third-party games from incredible developers, the launch of our Free Games program on Android worldwide and iOS in the European Union.
Audio-Technica (booth 15313), an innovator in transducer technology for over 60 years, is expanding its headphone offerings with the new R-Series line of professional open-back models.
EE is teaming up with Nintendo to bring the Mushroom Kingdom to Westfield White City for an exclusive three-day celebration from Saturday 8th March to Monday 10th March, in honour of National Mario Day.
Sneakers
Pole vault world-record holder Armand “Mondo” Duplantis believes he can push the pole-vault world record to 6.40 metres ...
Nike is fueling a new era of running-inspired design with the launch of the Air Superfly, a sleek ...
Reebok, the iconic and irreverent sports culture brand, has announced the second installment of its collaboration with Los ...
Reebok, the iconic and irreverent sports culture brand, announced its collaboration with Paramount Consumer Products to commemorate the ...
Latest News
LeBron James is returning to China for the 15th time with Nike as part of his upcoming Forever King Tour, deepening his connection with local basketball communities while marking the 20th anniversary of his first Nike tour of Asia.
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Most Popular in This Month
Nike is launching Toma El Juego, a youth-led street soccer platform designed to unleash the joy, freedom and creative expression of the game through neighborhood tournament play and local experiences — bringing athletes and fans closer to the sport and their communities while creating a new generation of local legends.
Coach debuts Stuart Vevers' Winter 2025 collection, the next chapter of his vision of Coach's American heritage seen through the lens of youth culture and the expressive spirit of today's generation. Inspired by the joy and indulgence of the holiday season, the collection juxtaposes garments with a sense of occasion and playful accessories against more grounded, archetypal elements of American sportswear.
Arriving on the heels of a special PUMA x Represent Speedcat that dropped in September, the new pitch-inspired lineup spans both footwear and apparel, highlighted by reimagined icons such as the King Indoor, alongside refined essentials like the T7 Knit Jacket, all rendered in Represent’s signature natural palette.
Sports company PUMA has signed an agreement with Chinese company Shincell New Materials Co. Ltd. to research and develop the next generation of PUMA’s industry-leading performance running technology NITRO™.
Lifestyle
American rapper, Travis Scott came to Atlanta’s Mercedes-Benz Stadium on January 21 for the College ...
Celebrating 40 years since its debut, STOCKHOLM introduces its largest collection yet, ...
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Lifestyle Accessories
Auto / Tech / Watches
The BMW Museum in Munich takes its visitors on an impressive journey through more than 100 years of car and motorcycle history shaped by wonderment, innovation, dynamism and the joy of the open road on two wheels and four. It charts a course from the early days to the present day, and in so doing paints a comprehensive picture of the BMW brand’s talent for innovation.
Porsche set a Guinness World Records title for the longest continuous vehicle drift on ice by an electric vehicle: At the wheel of a Taycan GTS, instructor Jens Richter managed to complete a total of 132 laps in controlled oversteer.
Since landing on the Moon in 1969, the OMEGA Speedmaster has become eternally connected to the wonders of the night sky. OMEGA has now unveiled the new Speedmaster Moonphase Meteorite.
The internet's reigning feline icon, Choupette, has landed her most unexpected role with luxury's most polarizing watch brand Hublot. The Swiss watchmaker has tapped fashion's famously pampered cat to celebrate its 20th anniversary of the iconic Big Bang collection.
Swatch is making waves again with its playful Swatch SCUBAQUA Collection, now surfacing with four new colorways: aqua green, midnight blue, electric fuchsia and solar orange.
Garmin has announced the Descent™ G2, a rugged watch-style dive computer with features to help divers explore both their underwater and topside worlds.
Art
Nike and Dropcity, an emerging Milanese center for architecture and design, are presenting a preview of Air Lab at Milan Design Week 2026.
adidas and Tyrrell Winston have announced a multi-season collaboration with the unveil of a new Lightblaze POD model, reinterpreted through the lens of the Detroit-based artist.
On 1 November, the PUMA x BMW M Motorsport Art Car Capsule Collection by Cao Fei was officially unveiled at the M Festival at Chengdu Tianfu International Raceway (China). The Chinese multimedia artist designed BMW Art Car #18, which debuted in 2017, on the basis of a BMW M6 GT3.
The BMW Museum in Munich takes its visitors on an impressive journey through more than 100 years of car and motorcycle history shaped by wonderment, innovation, dynamism and the joy of the open road on two wheels and four. It charts a course from the early days to the present day, and in so doing paints a comprehensive picture of the BMW brand’s talent for innovation.
